Pledge to Pivot Principles

A Call to Action for All Stakeholders
As we celebrate Africa Tourism Day, we invite stakeholders across the tourism industry to commit to these principles, pivoting towards growth and sustainability.

Government Agencies

  • Sustainable Development
  • Policy Support
  • Investment in Infrastructure
  • Stakeholder Engagement
  • Embrace and promote Digital Innovation
  • Streamline, simplify and facilitate visa access and air connectivity
  • Identify core culture and tourism products and embrace strategic branding

Tour Operators / Travel Agents / DMCs

  • Responsible Tourism
  • Sustainable Operations
  • Community Engagement
  • Tourist Education
  • Be an Ethical Operator

Accommodation / Service Providers

  • Sustainable Practices
  • Community Support
  • Environmental Conservation
  • Accessibility

Transportation Providers

  • Sustainable Transportation
  • Efficient Operations
  • Safety and Security
  • Community Engagement

Local Communities and Cities

  • Cultural Preservation
  • Economic Benefits
  • Environmental Conservation
  • Community Engagement
  • Develop Green Infrastructure

Tourists and Visitors

  • Responsible Travel
  • Cultural Sensitivity
  • Environmental Conservation
  • Community Engagement
  • Spend Local

Tourism Associations and Organizations

  • Sustainable Tourism
  • Industry Standards
  • Capacity Building
  • Advocacy

Conservation and Environmental Organizations

  • Environmental Conservation
  • Sustainable Tourism
  • Community Engagement
  • Advocacy

Financial Institutions and Investors

  • Sustainable Investment
  • Responsible Financing
  • Risk Assessment
  • Transparency

Education and Research Institutions

  • Sustainable Tourism Education
  • Research and Development
  • Capacity Building
  • Collaboration

Let's commit to these principles, pivoting Africa's tourism towards growth and sustainability.

Take the Pledge

Sign the principles and join the movement for sustainable tourism.