ABOUT Lexy Mojo Eyes
President African Fashion Reception
Lexy Mojo Eyes has been the vanguard and catalyst in the Nigerian and African fashion Industry. He introduced the first major fashion event in Nigeria known as “The Nigeria Fashion Show”. He began by re-orienting Nigerian designers to look inward to all local fabrics, accessories and designs in their production line. According to Lexy‘’, If we wish to successfully compete globally in the world stage, then we must look inward for inspiration”.
Today, unlike years back, every Nigerian designer uses mainly locally assembled materials. Thanks to Lexy’s initiative which has inspired the past, present and future generations of designers from this part of the world.
The first Nigeria Fashion Show was held in 1997. Since then, it has been held annually. In 2000, Lexy took 10 Nigerian top designers to its first international edition of the Nigeria Fashion Show in Paris. From Paris, the event moved on to Milan, Rome, London, New York, Atlanta, Houston, Washington DC, Stockholm, Tel Aviv, Johannesburg, Cape Town, Shanghai etc. He got the wife of Nigeria’s former President, late Chief (Mrs) Stella Obasanjo as grand patron of the Nigeria Fashion Show. She supported and witnessed these events both at home and abroad
In December 2003, Lexy signed a franchise contract in Paris with the International Global Television channel, Fashion TV. This gave birth to The Nigeria Model Awards whose goal is to create opportunities for young Nigerian girls who want to build career in the International Modelling Industry.
In his quest to create new opportunities for young Nigerian girls, he in 2004, signed a new contract with New York based Ford Models. This secures a Nigerian representative at the Ford Supermodel of the World contest which comes up annually in New York. Through these channels, he has transformed the lives of various girls who now work as models abroad.
In 2005, he was appointed by the Federal Government of Nigeria through the Ministry of Information and Communications to produce fashion shows as part of the Heart of Africa Project. For this project, he produced fashion shows in Washington DC, Atlanta, Houston, Paris and London.
In 2007, Lexy got Nigeria endorsed by the World Fashion Organization as the 41st member country of the world fashion body. He got appointed into the International Committee of the World Fashion Organization in 2006. Due to his immeasurable contribution to the growth and development of the Fashion industry in Africa, in 2008, he was further appointed as the only African on the Board of Governors of World Fashion Organization.
In 2010, he Produced and Directed Nigeria/South Africa Bi-National Commission fashion & music show held at the banquet hall of the Presidential Villa in Abuja. He was commissioned to organise this event by the Office of the President of the Federal Republic of Nigeria and broadcast by MTV Base. In attendance was Nigerian & South African Presidents.
He was invited to Perth Australia, September, 2011 where he addressed the International Fashion Incubators Conference on how to create wealth in Africa through the fashion and garment industry.
He was invited to address the United Nations Assembly in New York March, 2012 with the topic ‘Empowering African Rural Creative Women through Enterprise Development & Global Fashion Opportunities’
He was also invited in October, 2012 to address a forum for Department of International Trade, Fashion Institute of Technology of the New York State University. He spoke on ‘Africa, the Next Emerging Marketplace’
His company, Legendary Gold Limited owns and organises The Nigeria Fashion Show, the Nigeria Fashion Week, the Nigeria Fashion Awards, the Nigeria Model Awards and their new initiative – Africa Fashion Reception. Through one of his events, the Nigeria Fashion Week, he had the first going green fashion initiative in Africa. It attracted international media coverage from CNN, BBC, Aljazeera, REAUTERS etc https://www.youtube.com/watch?v=TQWYYJ1Nn4g
Since he became the only African on the Board of the World Fashion Organization, he has continuously used his position in the world’s fashion governing body to the advantage of Nigeria and Africa. http://www.wfoi.org/wfoboard/bodlist.html
In April, 2015, Lexy Mojo Eyes was invited by the African Union to address the 4th Pan African Congress in Johannesburg, South Africa.
In 2016, he was received in Elysee Palace – the French President’s residence by Francois Hollande, the immediate past French President. He was recognized as one of those who have promoted bi-lateral relationship between France and Africa through the Africa Fashion Reception project. https://www.qed.ng/nigerian-fashion-promoter-lexy-mojo-eyes-meets-french-president/#.Wrd3idTwbIU
His company since 2013 extended the success it brought to the Nigerian fashion industry to the rest of Africa through the introduction of the Africa Fashion Reception. This is in collaboration with the African Union and UNESCO. This event is aimed at the following;
To build bridges by creating free trade and partnerships among fashion practitioners throughout the African continent
To attract global attention to Africa’s very rich and diversified dress culture which can be explored as a catalyst for the social economic growth of the continent’s garment/textile industry.
To expand the potential power of fashion as a tool of fighting poverty in Africa by creating wealth through the empowerment of women and youths in the various fashion vocations through training, capacity building schemes, workshops and setting up of medium/small scale businesses thereby supporting the United Nations Sustainable Development Goals and the African Union Agenda 2063
In December 2018, he was employed by the Egyptian government to organize a fashion and music event tagged fashionably Loud for the Intra African Trade Fair which took place in Cairo
Over the years, his organization, Legendary Gold Limited has worked with the following local & international organisations.
The French Cultural Centre, Lagos
Franco Nigeria Chamber of Commerce, Lagos
Nigerian/American Chamber of Commerce
Embassies of Italy, France, USA, Britain, Belgium, Germany, Sweden, Israel, Austria, China etc.
Alta Roma. (Regulatory body for Haute Couture fashion in Italy)
Camera Moda Buyer – Italy’s biggest retails chain
Pret-a-Porte. (Regulatory body for ready to wear clothing in France)
Galeries Lafayette – Paris
Federal Ministry of Culture & Tourism, Nigeria.
Federal Ministry of Foreign Affairs, Nigeria.
Federal Government of Nigeria
National Council for Arts & Culture, Nigeria.
Italian-Nigerian Chambers of Commerce in Milan.
Office of the Commissioner of Fashion & Tourism, Milan, Italy.
UNESCO – Paris.
Fashion TV – Paris.
Various international modelling agencies in France, Italy, USA, South Africa etc.
Ford Models – New York.
Nigerian Embassies in France, Italy, United Kingdom, United States of America, South Africa, Sweden, Israel, United Arab Emirates etc
The Nigerian Permanent Delegation to UNESCO – Paris.
KLM/Air France, Alitalia, Kenya Airways, Ethiopian Airlines etc.
African Union.
He is presently a consultant to the African Union and UNESCO on African arts, cultural and creative industries. His company just got employed by the African Union to take charge of all the cultural components of Africa’s participation in Expo 2020 Dubai